Going green has been a trend within a variety of industry verticals for the last few years. And it’s a movement that is far from alien to the brewing sector. But in the latest news out of Beau’s All Natural Brewing out of Vankleek Hill, Ontario, the micro-brewery’s leaders think the company has one-upped the rest of the country’s breweries.
According to Beau’s, the brewery signed on with green energy provider Bullfrog Power and is now using 100% green electricity and 100% green natural gas. The Beau’s head honchos have touted the brewery’s sustainable operations for some years; it’s even part of its mandate to be green, buy local and be as green as possible.
In this case, though, the brewery is claiming it is the first brewery in Canada to use all green electricity and natural gas.
“This is an exciting achievement for Beau’s, and we’re incredibly proud to dramatically reduce our environmental impact,” said Steve Beauchesne, CEO of Beau’s All Natural Brewing, in a statement. “Our principal motivation is the belief that beer tastes better when you can feel good about drinking it.
Maybe Beauchesne is stretching a bit, but going all green is good marketing and good karma for Beau’s, which already has a strong and loyal following amongst Ontario beer lovers.
Other green initiatives Beau’s has undergone include:
- Making all Beau’s beer with certified organic malts, hops, and botanicals, as well as local spring water.
- Using 100 per cent post-consumer beer labels, posters, business cards, brochures, and coasters, as well as innovative enviro-friendly packaging.
- Becoming Canada’s first Certified B Corporation brewery, which means that Beau’s achieves higher levels of social and environmental performance, transparency, and accountability.
- Creating the Greener Futures Project, a unique and limited beer club with the goal of helping Beau’s achieve its goal of becoming a totally sustainable brewery.
- Implementing an employee carpool/ride to work incentive program.
- Targeting and achieving a 50% reduction in brewery energy use over a three-year period.
- Working with local producers to develop a local, certified organic, raw materials stream-in 2014/15, Beau’s will source more than 20% of its hops from Ontario farmers.